Marcus specializes in fostering deeper connections between organizations and their tribe through a holistic approach to design from crafting brand identities to executing go-to-market advertising key visuals. He also advocates for the transformative potential of visual storytelling empowered by AI. His expertise has been recognized by leading publications including The Guardian, Wired, Mashable, PSFK, Designboom, Trendhunter, Cool Hunting, MacWorld, Design Taxi, and Gizmodo.