Hey there,

Hope all is well.

Yes, Generative AI can be terrible and shouldn't be used for many projects. I have these conversations all the time. There is a time and place for it. Concepting TV ads is a great way to use Generative AI before getting into a big production where millions need to be potentially invested.

Here's an example of spec ad combining Tesla, Iceland and the music of Jon Hopkins. The concept was in progress a while back before the release of RunwayML Gen 3 and Luma Dream Machine.

SEE THE AD

It's not the first or the last AI car ad. In fact, most car ads will probably be made using AI and unreal engine in the future. The video took about 18 hours in total to create with full creative control. With more stakeholders and client involvement the hours could easily be 72 - 144 hours. There are 20 shots that make up the Final composition. About 100 videos were rendered plus about 130 images generated. Discarding 90-99% of the AI generated content is about right when producing something specific.

The final edit is 32 seconds and is put together in After Effects with some sound design.

Process:
Images: Midjourney
Vid Gen: Runway and Luma AI Dream Machine
Sound FX: ElevenLabs
Edit: After Effects
Music: Jon Hopkins

Time:

Stay curious. Play and play more.

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Cheers.

Marcus

www.linkedin.com/in/marcus-byrne
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