Hey there,

From last week, assume everything you see online is potentially AI generated until you can verify it.

That’s not paranoia. That’s the new baseline.

EXAMPLE

Last week, Google Introduced Flow: A new AI filmmaking tool powered by Veo 3, their most advanced GenAI video tools to date. Capable of photorealistic fluid motion, believable lighting, ambient sound, and even dialogue, all from a simple prompt. It marks a seismic shift in media creation.

We’ve crossed a line.

The videos are stunning. But they are also something else: indistinguishable from real life. This isn’t “deepfake” territory anymore. This is synthetic reality in 4K, ready for any feed, news outlet, ad campaign, or political message.

Until now, sight was our final line of defence. “I’ll believe it when I see it.”But in 2025? Seeing is not believing. It’s just the start of asking better questions. This is not fear-mongering. This is foresight. So what do we do? We develop a new form of digital literacy. One that doesn’t start with belief, but with verification.

But here’s something equally urgent: Don’t fear the tools. Fear losing the will to create.

“The biggest danger to our creativity isn’t artificial intelligence, it’s apathy”

— Nils Leonard, Uncommon.

AI is not a replacement for creativity. It’s a new brush. A new camera. A new instrument.

We need to get comfortable being uncomfortable. AI is not just another tool, it’s as big as fire, the wheel, and electricity. Use it to amplify your voice, your vision, your story.

We must meet this moment with new standards and sharp instincts. But most of all, with creativity.

Did we stop playing the drums because drum machines are better at keeping time?

The real advantage isn’t the tool, it’s the story, the soul, the spark.

Design is messy, humans are messy. Be messy.

Stay curious. Play and play more.

Marcus

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